With 40 years of experience in the industry, our company has built and launched numerous brands, taking them from concept to market with proven success.

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SOME BRANDS WE'VE WORKED WITH

Our team has faced the challenges, made critical decisions, and learned firsthand what works in building a strong, lasting brand.

This practical knowledge allows us to expertly guide you through every step of the process, ensuring your brand stands out and thrives in today’s competitive market.

We’ve gained expertise through hands-on experience, navigating the complexities of brand development, market entry, and long-term growth. 

We've worked alongside the R&D Executive Team at Elizabeth Arden, mentored through the prestigious Rutgers Mentor Program, and contributed to the FDU Cosmetic Science Program.

Our company brings a wealth of experience and expertise, having collaborated with top industry leaders and organizations.

Our connections extend to raw material suppliers and large cosmetic companies, giving us unparalleled insight into every aspect of brand development and market strategy.

These relationships have equipped us with the knowledge and resources to guide you in building a successful brand from start to finish.

Where our expertise lies:

Tips for crafting compelling product messaging, building brand awareness, and creating a solid retail and distribution strategy.

Marketing & Retail Strategy

Guidance on selecting the right packaging and production partners, and ensuring cost-effective, scalable manufacturing solutions.

Packaging & Manufacturing

Understanding trends, regulations, and market dynamics to successfully launch and grow a beauty brand.

Navigating the Cosmetic Industry 

Insights into building a strong, unique brand identity and positioning it for success in the marketplace.

Brand Strategy and Development

Expert advice on sourcing raw materials, managing suppliers, and creating a sustainable and efficient supply chain.

Supply Chain & Sourcing 

Best practices for creating high-quality products, from ideation to formulation and testing.

Product Formulation and Innovation