Lumiére Skin Co.
Lumiére Skin Co. Achieved a 40% increase in product sales within the first six months post-launch.
CLIENT
Eco Skincare
Industry
SCOPE
Brand Strategy, Product Formulation, Packaging Design, Market Launch Strategy
The Challenge
Lumiére Skin Co. approached Beauty Intelligence Group with a promising product concept but lacked clarity in brand positioning and struggled to differentiate in the saturated skincare market.
Their early attempts at product development faced issues with inconsistent formulations and bland packaging that failed to capture their luxury target audience.
Our Approach
- Discovery & Research: Conducted in-depth market analysis to identify gaps and opportunities within the premium skincare segment.
- Brand Strategy Development: Crafted a compelling brand story centered around "minimalist luxury" to resonate with eco-conscious consumers.
- Product Formulation: Collaborated with top chemists to refine their serum formula, enhancing its efficacy with clinically backed ingredients.
- Packaging Design: Designed sustainable, minimalist packaging with luxe finishes to reflect the brand’s premium identity.
- Launch Strategy: Developed a targeted go-to-market plan, including influencer partnerships, social media campaigns, and strategic retail placements.
The Solution
- A clear, authentic brand identity that speaks to Lumiére Skin Co.'s target demographic.
- High-performance skincare products with unique formulations.
- Sophisticated, sustainable packaging that elevated shelf presence.
A comprehensive marketing strategy that positioned the brand as a must-have in the clean beauty...
The Overall Impact
Elevated Customer Experience
By aligning product innovation with market trends, we enhanced brand appeal, increased customer loyalty, and reduced time-to-market costs.
Increased Efficiency
Our strategic consulting boosted brand performance, leading to faster product launches and improved supply chain management.
We simplified product development workflows, ensuring efficient coordination between formulation, packaging, and manufacturing teams.
Streamlined Operations
Founder of Lumiére Skin Co.
Emma R
"Working with Beauty Intelligence Group was transformative. They didn't just help us launch products—they helped us build a brand that people connect with. Their expertise in strategy, formulation, and design was invaluable."
"Their expertise in strategy, formulation, and design was invaluable"
